Fashion Now! Style Icons
July 21, 2016

Style icons are brought to life in Fashion Now!. 

Borrow the book to explore and recreate the fashions made popular by style icons from the 1950s to the present. With 39 audio tracks to choose from, seven tactile images and a great selection of music, you’re sure to find plenty of inspiration.

The book starts in the 1950s with the birth of the teenager. It was during this decade that young people really started to rebel against their parents, adopting their own tastes in music, pastimes and fashion influenced by musicians and film stars of the time. The coolest style icons were people like Marlon Brando and James Dean. In their films they portrayed rebellious young men who refused to follow the rules. They wore jeans, white t-shirts and black leather motorbike jackets in stark contrast to the suit, shirt and tie that was the accepted standard of dress. It’s not hard to imagine why this appealed to young men.

Marlon BrandoMarlon Brando


Fashion Now! also talks about the mavericks who created their own style that others rushed to copy. The greatest example of a trendsetter who evolved his image over time is David Bowie. He created different stage personalities with distinctive clothes, hair and make-up and even went as far as giving them names, from Major Tom to Ziggy Stardust, Aladdin Sane and The Thin White Duke.

Ziggy Stardust David Bowie tactile image

Teddy boys, mods, hippies, glam rockers, disco queens, punks, goths, – they’re all here in Fashion NOW!. The book takes you right up to the 1990s with style tips to recreate some of the most popular looks from that decade.

Borrow Fashion NOW! from our FREE online library.

We also have some great bonus audio content including this clip of DJ Lauren Lavern talking about her favourite decade of fashion. Head over to the Fashion NOW! Discovery Hub for more.

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